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Florian Heubrandner

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Florian Heubrandner is vice president, global business management textiles at Lenzing AG. Based in Austria, he is responsible for leading the company’s growth across the globe in both B2B and B2C segments of the textile sector.

Florian Heubrandner is vice president, global business management textiles at Lenzing AG. Based in Austria, he is responsible for leading the company’s growth across the globe in both B2B and B2C segments of the textile sector. Heubrandner was appointed in December 2018 after having served as Lenzing’s Vice President of Global Strategy and M&A for 2.5 years. 

Heubrandner oversees Lenzing’s global textile business and is focused on scaling-up new textile innovations, expanding the business into innovative fashion segments, and creating long-term strategic partnerships across the textile value chain. 

Prior to joining Lenzing, Heubrandner spent 9 years at Management Consulting firm McKinsey & Company in Austria and Brazil, serving a wide range of clients on strategic and operational topics. 

Heubrandner holds a Master Degree in Business Administration from the University of Graz, Austria and a Doctorate in Marketing from the University of Frankfurt, Germany. 

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Beyond recycling: Redesigning the business of fashion with circularity featured image

Beyond recycling: Redesigning the business of fashion with circularity

November 13, 2019

By Florian Heubrandner
Sponsored: Why fashion brands should care about circularity — and how to avoid being seen as greenwashing.
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