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Gil Friend

@gilfriend Gil Friend linkedin

Gil Friend is founder and CEO of Natural Logic, Inc., a strategy boutique creating and capturing value at the intersection of business and sustainability; chairman of Gradient Capital, developing financial platforms to finance the future we seek; and chief sustainability officer for Palo Alto.

Gil Friend is founder and CEO of Natural Logic, Inc., a strategy boutique creating and capturing value at the intersection of business and sustainability; chairman of Gradient Capital, developing financial platforms to finance the future we seek; and chief sustainability officer for Palo Alto. He was named an inaugural member of the Sustainability Hall of Fame, twice been named "one of the 25 movers and shakers in clean tech" in the Bay Area and was named "one of the top 10 most influential sustainability voices in America" by The Guardian. He is author of "The Truth About Green Business" and "Green Business Field Guide," hundreds of articles on business and sustainability, and contributor to Worldchanging, Sustainable Enterprise Fieldbook and other books.

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Contributes to

The New Bottom Line

Pawn looks in mirror and sees king

Moving beyond quarterly capitalism in a carbon-constrained world

May 22, 2018

By Gil Friend
How to use business risk and strategic duty to create long-term success, not just short-term compliance.
  • Leadership
  • Corporate Strategy
A plastic bottle in the sand of a beach in northern China

How business can learn to navigate the Anthropocene

February 8, 2018

By Gil Friend
Cultivating new mindsets is just one way to steer through this tumultuous, shifting landscape.
  • Risk & Resilience

Lessons from Finland: Urban planning in the age of mobility services

Lessons from Finland: Urban planning in the age of mobility services

September 30, 2016

WithGil Friend and Krista Huhtala-Jenks
Mobility as a Service has the ultimate goal of providing convenient transportation options that keep people from owning personal cars. What's needed, what's happening, what's possible — and what could go wrong?
  • Transportation & Mobility
The top sustainability stories for the year ahead featured image

The top sustainability stories for the year ahead

January 30, 2013

By Gil Friend

What will headlines look like come December? One veteran looks into his crystal ball. 

  • Renewable Energy
  • Finance & Investing
The top 10 sustainability stories of 2012 featured image

The top 10 sustainability stories of 2012

December 24, 2012

By Gil Friend

Hits, misses, and surprises from a veteran sustainability consultant.

  • Renewable Energy
A 6-Ingredient Recipe for Sustainability featured image

A 6-Ingredient Recipe for Sustainability

September 24, 2011

By Gil Friend

There's no simple way to get companies up to speed on sustainability, but these six ideas can give any company the skills to get started.

  • Small Business
  • Leadership
6 Urgent Energy Questions Prompted by Crises in Japan, Middle East featured image

6 Urgent Energy Questions Prompted by Crises in Japan, Middle East

March 30, 2011

By Gil Friend

The persistent question of U.S. energy policy emerges once more as the aftermath of the earthquake and tsunami in Japan and the turmoil in the Middle East unfold.

  • Energy & Climate
A Sustainability Checklist to Finish the Year and Plan the Next featured image

A Sustainability Checklist to Finish the Year and Plan the Next

October 14, 2010

By Gil Friend

The fourth quarter presents important challenges and opportunities for business sustainability leaders, as it does for all executives and managers. It's often the time for planning, for budgeting for the coming year, and sometimes for spending remaining budget for the current year. Here are important questions to consider during the final quarter of the fiscal year.

  • Energy & Climate
  • Emissions Reduction

Generative Feedback: Changing How We Think About Change

January 5, 2007

By Gil Friend
Gil Friend ponders "what's next?" in 2007.

Building the Change: The 2030 Climate Challenge

October 22, 2006

By Gil Friend
"An Inconvenient Truth" shakes people loose. The 2030 challenge offers what commentator Gil Friend calls sufficient goals -- and provides a doable plan for meeting them.
  • Commitments & Goals
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Questions, Questions

IKEA in furniture bubble

Furniture as a service — PaaS or fail?

ByLauren Phipps
Lake Powell

Drought, what drought? The Colorado River Basin dance

ByWill Sarni
Illustration of a circ bularuzzsaw and other tools

These standards will help consumers develop circular know-how

ByAndrea McKenzie

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