Gil Friend is founder and CEO of Natural Logic, Inc., a strategy boutique creating and capturing value at the intersection of business and sustainability; chairman of Gradient Capital, developing financial platforms to finance the future we seek; and chi
Gil Friend is founder and CEO of Natural Logic, Inc., a strategy boutique creating and capturing value at the intersection of business and sustainability; chairman of Gradient Capital, developing financial platforms to finance the future we seek; and chief sustainability officer for Palo Alto. He was named an inaugural member of the Sustainability Hall of Fame, twice been named "one of the 25 movers and shakers in clean tech" in the Bay Area and was named "one of the top 10 most influential sustainability voices in America" by The Guardian. He is author of "The Truth About Green Business" and "Green Business Field Guide," hundreds of articles on business and sustainability, and contributor to Worldchanging, Sustainable Enterprise Fieldbook and other books.
