Heather Clancy, GreenBiz editorial director, is an award-winning business journalist specializing in coverage of transformative technology and in translating tech-speak into business benefits. Her articles have appeared in Entrepreneur, Fortune, The International Herald Tribune and The New York Times.
The software company's strategic investment in Factory OS includes goals for impact metrics such as waste reduction, jobs creation potential and how the collaboration can stimulate the development of more affordable housing.
How do you get an entire company thinking about circular economy principles at the “drawing board” phase? 3M and Target are among the organizations that are actively prioritizing factors such as durability and reuse potential far earlier in the product development cycle.
Highlights from keynotes by Google's Kate Brandt, Ellen Macarthur Foundation's Andrew Morlet, and Cradle to Cradle co-founder Bill McDonough. Plus, on-the-spot interviews with UL engineer Bill Hoffman, General Motors materials guru Lauren Smith and World Wildlife Fund researcher Erin Simon.