In 2012, he was awarded the Hutchens Medal by the American Society for Quality, which cited “his ability to tell compelling stories that both inform and inspire business leaders toward profitable action.”
He also writes “Two Steps Forward” (readjoel.com), a popular blog on sustainable business, clean technology, and green marketing.
Joel has been a commentator on environmental topics for public radio's "Marketplace" and appears frequently in both broadcast and print media. He serves as a board member or adviser to both for-profit and nonprofit organizations and speaks to companies, industry groups, and business schools around the world.
The Associated Press has called him “The guru of green business practices.”