Julie Guggemos is Senior Vice President of Owned Brand Management & Product Design at Target.
Julie Guggemos is Senior Vice President of Owned Brand Management & Product Design at Target. She is a passionate and driven merchandising executive, strategic influencer and design advocate who has spent 28 years leading innovative projects and developing dynamic and diverse teams at Target. In her role, she is responsible for leading a team of more than 400 award-winning designers and engineers dedicated to delivering brands, products and solutions that drive loyalty and differentiation to Target. Over the past three years, she has overseen the creative direction, execution and launch of more than 30 Owned Brands across the Home, Apparel, Essentials, Beauty & Hardlines categories. Ms. Guggemos also leads Target’s product sustainability goals and execution plan for its Owned Brand products. In addition, she has led the design direction and product execution for external design partnerships, including Missoni, Lilly Pulitzer, TOMs and Vineyard Vines. Ms. Guggemos is a member of the Board of Trustees at the Walker Art Center. She received her bachelor’s degree in Marketing from the University of St. Thomas. In addition to spending as much time as possible with her husband Neal and 3 kids, Julie enjoys reading, biking, paddle boarding and kayaking in Eden Prairie and Spooner, Wisconsin.
How do you get an entire company thinking about circular economy principles at the “drawing board” phase? 3M and Target are among the organizations that are actively prioritizing factors such as durability and reuse potential far earlier in the product development cycle.