So much attention to all things green right now! I’ve just arrived in Pasadena where FORTUNE’s Brainstorm: Green conference is about to begin. On my flight, I read the “green” cover stories in Vanity Fair, Time and The New York Times magazine. Half the ads are about business going green. Is it a bubble? Well, yes, in the sense that the buzz around the Internet circa 1999 was a bubble. Is the green business movement going to deflate? No, it’s only going to grow, just as the Internet has grown in importance despite peaks and dips in stock prices and media attention.
CEO Neville Isdell is an environmentalist, but making The Coca-Cola Co. sustainable is harder than it looks.
I've got to confess: I don't drink Coke or diet Coke or, for that matter, Pepsi. I've never been a fan of soda. (Or "pop," for those of you Midwestern blogreaders.)
Carbon finance may be the most interesting business that I've ever written about, and it is surely the most important. It is also incredibly complicated and hard to turn into a compelling story.
If you take the threat of global warming seriously, all potential solutions-nuclear power, so-called clean coal, even geoengineering-need to be on the table. That's why today's Sustainability column at fortune.com looks at the intriguing, albeit controversial, idea of ocean iron fertilization.
Oklahoma is not San Francisco. But when an Oklahoma state representative named Sally Kern made anti-gay comments, she ran into trouble not just with gay-rights groups, but with business leaders as well. This shows, as I've argued before, that corporate America is ahead of the rest of the country when it comes to equal rights for all.
Sometimes business is personal. A promising new effort by Marriott International to curb deforestation in a corner of the Amazon took root, improbably, at a Super Bowl Party in Bethesda, Md., early in 2007.
So is the Bank of America an environmental hero? A villain? Both? Or neither?
I think it's a safe bet that E. Neville Isdell of The Coca-Cola Co. is the only chief executive officer of a FORTUNE 500 company who is a vegan.
Take me out to the ballgame and buy me some sustainably-raised peanuts and a soy dog. OK, I’m kidding about the soy dog.