Marty McDonald is founder and creative director of egg, a brand development and communications firm focusing exclusively on sustainable brands and organizations.
Marty McDonald is a thought leader in the field of brand development and sustainability. He is the founder and creative director of egg, a 6-year-old Seattle firm specializing in brand development and communications for sustainable brands.
Marty has 20 years of national advertising agency experience, having worked with brands ranging from industry leaders like Stonyfield Farm, Coca-Cola and Southwest Airlines, to next generation renewable energy startups like Southwest Windpower.
Currently, egg works closely with companies and organizations in many sectors to help them define and communicate their brands around sustainability -- from Earthbound Farm and Nature's Path Organic Foods, to Puget Sound Energy and Portfolio 21. Egg also works in the public and non-profit sectors with clients ranging from ICLEI - Local Governments for Sustainability to the Alliance for Puget Sound Shorelines (The Nature Conservancy, Trust for Public Land, and People for Puget Sound).
In 2007, egg became the first national marketing firm to go carbon neutral and is also one of the founding B Corporation members who are setting a new corporate standard for social and environmental performance. On the vanguard of business in the "fourth sector," B Corporation members have created profitable, competitive businesses while taking care of their employees, community, and environment. Egg was recently nominated for the AIGA (Re)designAwards Corporate Recognition Award, and appeared in the eminent creative publications Communications Arts and the One Show magazines as a green communications and brand leader.
Active in the sustainability community, Marty is a member of the International Society of Sustainability Professionals, sits on the Sustainability Committee for the Greater Seattle Chamber of Commerce, the Alumni Association Board for The Bainbridge Graduate Institute, Net Impact, the Design Committee at Cornish College for the Arts, and the Design & Resource Center Committee for the Seattle Chinatown International District Preservation & Development Authority.