Melanie Colburn is currently pursing her MBA with an emphasis in Sustainable Business at San Francisco State University, where she is former Chapter Leader of Net Impact and active with the Center for Ethical and Sustainable Business. She graduated with honors from University of California, Berkeley and has published articles on economics, energy, technology and culture.
Melanie is currently at Autodesk, where she works on marketing and employee engagement in the Sustainability Initiative. Previously, she served as public relations director for a San Francisco-based consulting and communications agency, with clients in clean tech, SRI and supplier diversity. Melanie contributed to the World Business Council for Sustainable Development's Vision 2050 project, in collaboration with a visiting scholar at Stanford University.
Disrupting the status quo is difficult -- but not impossible -- from within large corporations. In working to build strong, responsible companies at the bottom of the period, Blue Earth Network has gathered the following lessons that could work for anyone.
During the opening keynote to the three-day conference in Portland, Oregon, Lord Hastings avowed that the single most effective way to change the world is overcoming cynicism -- not a product or a business mode, but an attitude.