Melanie oversees marketing and communications for BSR, managing a team of experts supporting BSR’s work globally.
Melanie oversees marketing and communications for BSR, managing a team of experts supporting BSR’s work globally. In this role, she creates communications platforms to advance BSR’s mission of working with business to create a just and sustainable world. She is responsible for brand strategy, media relations, editorial content, web/digital communications, marketing partnerships, and the annual BSR Conference.
Prior to joining BSR, Melanie was director of marketing communications at Environmental Defense Fund (EDF), where she led outreach for EDF’s work with corporations on sustainable business strategy. She also managed global communications at Greenpeace and the ocean conservation group SeaWeb. While living in Geneva, Switzerland, she worked for the World Economic Forum helping create the program for the annual meeting in Davos, Switzerland. Prior to her work in the nonprofit sector, Melanie specialized in technology communications as head of European communications for Iomega Corporation. Melanie has a M.A. from the Fletcher School of Law and Diplomacy at Tufts University and a B.A. in European History from Brown University.
It's that time of year again, when companies of all stripes publish their sustainability reports. Even if you think you don't have a good story to tell, here are three reasons why reporting even the worst stories can lead to good outcomes.