He also is leading the launch of the Cincinnati American Marketing Association's Green and Sustainability Initiative.
Michael has authored and edited articles about green issues for "Views," the market research magazine, and Nielsen Business Media's family of magazines, including Brandweek, Mediaweek and Adweek.
He holds a B.A. in psychology from Vassar College, an M.B.A. in marketing from the University of Michigan's Ross School of Business, and an M.S. in M.I.S. from The University of Cincinnati. He can be reached at [email protected].
A recent study urges marketers to drop buzzwords -- like environmental, green and sustainability -- and focus on tangible benefits. That's a reasonable stopgap, but someone must take the initiative to wipe out the confusion about green terms.