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What the President's focus on climate change means for cleantech featured image

What the President's focus on climate change means for cleantech

January 24, 2013

By Jill Bunting and Michael Ellis

By framing the issue as one of human costs and opportunities, Obama opened the door to action.

Home Energy Management Takes Center Stage at CES 2012 featured image

Home Energy Management Takes Center Stage at CES 2012

January 17, 2012

By Michael Ellis

Last week's consumer electronics extravaganza featured plenty of whimsical gadgets -- gyro-stabilized electric unicycles, anyone? -- but it also showed just how practical, and poised for popularity, home energy management systems have become.

What Your Company Can Learn From the Green Perception Gap featured image

What Your Company Can Learn From the Green Perception Gap

August 12, 2011

By Michael Ellis

Interbrand's just-released ranking of green companies highlights the gap that can occur between environmental performance and customers' perception of that performance. What are the implications of that gap for your firm?

4 Tips to Keep Up with the Evolution of Green Marketing featured image

4 Tips to Keep Up with the Evolution of Green Marketing

June 14, 2011

By Michael Ellis

Green marketing isn't over, and certainly doesn't need a funeral. But companies that market green products need to stay on top of the latest trends, and here are four tips that can help.

The FTC's New Green Guides and the Perils of Compliance featured image

The FTC's New Green Guides and the Perils of Compliance

October 20, 2010

By Michael Ellis

Although the FTC's updated rules for green marketing will help protect consumers from vague sustainability claims, there are significant problems in their compliance-centric focus.