Michael Ellis is a partner at GreenOrder/Cleantech Group. The firm helps companies find, connect with, and embed cleantech- and sustainability-related innovation. Follow Michael on Twitter @MichaelEllis_NY and listen to his insights on YouTube.
Last week's consumer electronics extravaganza featured plenty of whimsical gadgets -- gyro-stabilized electric unicycles, anyone? -- but it also showed just how practical, and poised for popularity, home energy management systems have become.
Interbrand's just-released ranking of green companies highlights the gap that can occur between environmental performance and customers' perception of that performance. What are the implications of that gap for your firm?
Green marketing isn't over, and certainly doesn't need a funeral. But companies that market green products need to stay on top of the latest trends, and here are four tips that can help.
Although the FTC's updated rules for green marketing will help protect consumers from vague sustainability claims, there are significant problems in their compliance-centric focus.