Nathan Shedroff is the chair of the MBA in Design Strategy program at California College of the Arts (CCA) in San Francisco. He is an entrepreneur and leader in the fields of interaction, information, interface and experience design. His latest book is "Experience Design 1.1."
Trying to convey complex subjects -- like sustainability or global warming -- are critically important, but immensely difficult using the vocabulary we've developed. Nathan Shedroff, a graduate of the Presidio School of Management's Sustainable MBA program, offers some ideas to overcome these obstacles.
Where is the intersection between personal meaning and business value? Unless we engage in a conversation about what "meaning" is, we can't hope to integrate it into our work processes, goals or solutions.