P.J. Marshall
Co-Founder and Executive Director
Restore the Earth Foundation
P.J. Marshall is a Founder and Executive Director of Restore the Earth Foundation, Inc.
Restore the Earth Foundation, Inc. (REF) is a 501(c)(3) not-for-profit founded in 2010. REF's mission is landscape-scale forest and wetland restoration that delivers a combination of environmental, social and economic returns, tracked, valued, monitored and reported using REF's Social Impact Model.
REF's forest and wetland restoration is uniquely supported and leveraged by REF's public/private partnerships and REF's innovative Funds and Models.
REF Forest Fund functions as a revolving fund in that donor contributions to restoration projects are recovered by REF's Forest Fund to roll over into restoring additional tracts, expanding the restoration impact and gaining conservation returns over time far beyond the original investment and providing perpetual protection to restored acres.
REF's Restoration Model operates the "boots on the ground" arm of REF employing site specific best practices as advised by its scientist, forestry and wetland experts/partners addressing restoring hydrology, site preparation, arranging with local nurseries to contract grow EKOgrown, high performance native plants, keeping funding dollars in the communities.
REF's Social Impact Model, a proprietary, innovative model, tracks values, and monitors annually with a full audited report every five years provided to the donor/funders on the full value of Social Return on Investment (SROI) including the long term environmental, social and economic impacts contributing toward community resiliency.
The REF Social Impact Model, recently applied to the Cache and White River Basin community in the Mississippi Alluvial Valley, demonstrates an environmental, social and economic return of $9 for every $1 spent on reforestation.
REF leadership represents 50+ years of broad executive experience and executive management responsibility for North American land development & assets exceeding $6 billion in value.