Rick Seireeni is president of The Brand Architect Group, a strategic brand consultancy with offices in Los Angeles, Tokyo and Shanghai.
Richard Seireeni is president of The Brand Architect Group, Los Angeles, a strategic brand consultancy with affiliated offices in Tokyo and Shanghai. Seireeni is the author of "The Gort Cloud" that describes the invisible network that is powering today's most successful green brands. Follow him on Twitter @Seireeni.
Reading accounts of attempts to rein in greed among C-level execs, Richard Seireeni was reminded of a chapter in his book, "The Gort Cloud," that tells of an eco-conscious clothing maker whose compensation policy reflects the company's sense of corporate social responsibility.
The Western world is in the throes of a green revolution that is slowly spreading around the globe. When the powerhouse Asian economies pick up speed, expect them to grow ever more powerful, and dramatically speed up the process of innovation to boot.