Rob Watson is Chief Strategy Officer of EcoHub Inc. and President and Chairman of PrimaFilm LLC.
Rob Watson is Chief Strategy Officer of EcoHub Inc. and President and Chairman of PrimaFilm LLC. An international leader in market transformation and green buildings, Watson is known as the “Founding Father of LEED.” Under Rob’s direction, LEED became the largest and fastest-growing international standard by which green buildings are measured. Author Thomas Friedman calls Rob "one of the best environmental minds in America."
I have the radical confidence to believe in a positive future, one in which our better instincts enable us to interpret the evidence presented by the laws of the planet so that all life on Earth can prosper.
It's sort of cute how people in the world of finance consider themselves. Compared to the diamond-hard certainty of chemistry, biology and physics, the so-called "reality" of economics is about as substantial as tissue paper.
Last week, I wrote about how the goals of the system are reflected in its structure and that a very effective way of achieving different results is to change the system's structure. Changing the system’s goals is even more effective in making a difference.
The ability to change and reorganize the system -- one of Donella Meadows' 12 leverage points for change -- is both one of the most difficult and most fundamentally important methods to make sustainability happen.