Sophie Attwood is a senior behavioral scientist with the Better Buying Lab, part of the World Resources Institute, based in London. She works to apply theoretical insights from the field of behavioral science to develop, research and scale successful approaches to encourage consumers to switch to plant-based dietary alternatives to meat and dairy products.

Sophie earned her doctorate in behavioral science from the University of Cambridge in 2016. Her thesis focused on understanding how to promote physical activity within socially deprived groups. Sophie also holds two masters degrees with distinction in public health nutrition and public health.

She has experience working in the private healthcare and well-being sectors in the United Kingdom and internationally as a chartered health psychologist and behavioral researcher. She has published a range of academic papers on areas of health behavior, including physical activity promotion, alcohol reduction and smoking cessation.