The final installment of our three-part series on transparency explores how organizations must walk the line between an unhealthy and unsustainable obsessions with quarterly earnings results and an unmanageable expectation of 'accountability to everyone.'
That's generally the advice when learning how to paddle a canoe. It works equally well for companies trying to successfully navigate a sea change from a consumption-based economy to one that puts greater value in sustainability.
The Standing Stone Brewing Company in Oregon has cooked up a way to reduce its carbon footprint while boosting employee engagement as well as employee health: a free bicycle program for workers based on the idea that if you give them bikes, they will ride.
The 2009 Green Brands Survey of shoppers highlights the growing gap in attitudes between the North and the South, how messaging matters, and who is (perhaps surprisingly) the company with the greenest brand.
Here are seven activities you can do, with minimal investment in a down economy, to start getting up that sustainability learning curve. Like any journey, the hardest part is getting off the couch or out the door. The key is to start.