Suzanne Shelton

Suzanne C. Shelton is founder, president and CEO of Shelton Group, an advertising agency focused exclusively on motivating mainstream consumers to make sustainable choices.

Suzanne is responsible for the vision and management of the company.She provides thought leadership about the consumer mindset on energy efficiency and sustainability, speaks at over 20 conferences a year, blogs weekly for the Shelton Website, provides insight for the news media and works directly with the firm's research team on the agency's proprietary studies.

Born and raised in Memphis, Suzanne moved to Knoxville to attend the University of Tennessee and received her bachelor's degree in communications. After a two-year stint as a copywriter, she started Shelton Group in 1991. Since then, Shelton Group has evolved from a creative boutique to a marketing strategy firm to the national, 25-person consultancy it is today. For more information about Shelton Group, visit www.sheltongroupinc.com

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Contributes to

Speaking Sustainably

The big lesson big companies can teach their utilities

July 28, 2016

By Suzanne Shelton

For power providers, it starts with a more thoughtful approach to building new plants.

An open letter to manufacturers: The problem with 'eco mode'

March 29, 2016

By Suzanne Shelton

Selling an optional green setting on a product isn't the same as selling a green product.

Is fear getting in the way of corporate climate action?

March 4, 2016

By Suzanne Shelton

Are companies too afraid of consumer backlash to push the envelope on public environmental action?

The power of purpose in branding

January 15, 2016

By Suzanne Shelton

As the experiences of CVS, Kimberly-Clark, REI and others demonstrate, companies that focus their activities around a purpose beyond sales and income gain in the end.