Old school oil and gas company; innovative marketing approach.
Good water deeds by business could offer customers something to aspire to, according to a new survey.
For power providers, it starts with a more thoughtful approach to building new plants.
Selling an optional green setting on a product isn't the same as selling a green product.
Are companies too afraid of consumer backlash to push the envelope on public environmental action?
As the experiences of CVS, Kimberly-Clark, REI and others demonstrate, companies that focus their activities around a purpose beyond sales and income gain in the end.
Linking climate change to national security might just change the way consumers think about energy consumption.
Do green buzzwords such as "eco-friendly" or "renewable" please consumers? Depends on the word; sometimes they're a turnoff.
The problem with energy efficiency programs may be their emotional appeal. They need to make the customer feel as if they are solving a problem.
You thought sustainability was just an added bonus when it comes to brand loyalty? Think again.