She manages applied research initiatives, including development of assessment tools and indicators, comparative performance benchmarking, and approaches for aligning CSR and business strategy.
Vesela has 16 years' experience in the environmental and sustainability field, in particular in sustainability indicators, pollution prevention, clean production, environmental health and occupational health and safety.
Previously she was a Social Research Analyst at Citizens Advisers, the management company for Citizens Socially Responsible Mutual Funds. Vesela has a doctorate in Pollution Prevention and Cleaner Production from the University of Massachusetts Lowell, and a Master's degree in Pollution and Environmental Control from the University of Manchester, UK. Dr. Veleva has published in CSR and Environmental Management, Journal of Cleaner Production, Greener Management International, and Applied Journal in Quality of Life, among others.
The public at large probably doesn't think of the chemical giant as a major green player, but the company has made a big push toward green in four main areas, driven in part by customer and market demands.