Reinventing Everything: Developing Your Company's Green Strategy

In this session from the Corporate Ecoforum, GreenBiz.com executive editor Joel Makower hosts a panel exploring the question of "how do companies operate in a world in which energy water materials toxicity carbon intensity become barriers to growth?"

Joel is joined on stage by Ray Lane, a managing partner at venture capital giant Kleiner Perkins Caufield & Byers; Mindy Lubber, the president of Ceres; and David P. Steiner, CEO of Waste Management.

The Corporate Eco Forum is an invitation-only annual gathering of senior executives from Global 500 corporations. This unique forum is designed to produce actionable insights based on "real-world" successes that will deliver ROI today and in the future.

Held at The Fairmont Hotel in San Francisco on September 8-9, 2008, the Annual Meeting combined on-the-record CEO plenary panels with smaller, not-for-attribution, interactive peer-to-peer sessions. CEF members will work together to drive collective understanding of best practices, operationalize eco strategies and tools, and stimulate innovation.