Greener by Design 2009: The New Metrics of Design

Today, the challenge of marketplace success hinges less on what you can say, but on what you can prove. Toward that end, companies are developing sophisticated metrics — for both themselves and their suppliers — that allow them to assess the design and life-cycle of products . . . and to communicate that to a variety of audiences. Hear Wal-Mart’s Rand Waddoups and other leaders to hear how metrics are becoming a growing force behind design decisions.