In a world in which vast amounts of information are available about companies and products, the rules of green marketing have changed. It’s no longer just about making claims and sporting logos. Today, companies must respond to green ratings and rankings from websites, media companies, nonprofit organizations, and big players like Walmart. In a world where consumers have unparalleled access to data about products and companies, how does a company truly be seen as green?
Moderator:Joel Makower, Executive Editor, GreenBiz.com
Amy Hebard, Chief Research Officer and Co-Founder, Earthsense
Chris Nelson, Director, Global Commercial Development, UL Environment
Suzanne Shelton, President and CEO, Shelton Group