Radical Transparency: A Carbon Paper Trail - Mendelsohn and Siddiqui

One Great Idea: Radical Transparency: A Carbon Paper Trail

New Leaf Paper and Office Depot used cutting-edge web technology to tell the story of 100% recycled copy paper and the surprising make-up of its carbon footprint. Their approach exemplifies a new direction in customer engagement around sustainability and provides a visually powerful representation of complex environmental data.

Presented by: Jeff Mendelsohn, Founder & CEO, New Leaf Paper and Yalmaz Siddiqui, Director, Environmental Strategy, Office Depot