Gavin Starks: Calculating the carbon footprint of everything

Gavin Starks, Founder and Chairman, AMEE talks with GreenBiz Group's John Davies about AMEE, an environmental data business that aggregates the world's standards related to carbon assessment, lifecycle analysis. AMEE has combined 8 million standards into a single, web-based platform. The company's big, hairy, audacious mission is to help people calculate the carbon footprint of everything.