GreenBiz Forum

Influencing business with a carrot, not a stick

Carrotmob pioneered a way to influence business by amassing a network of consumers, who spend money in order to reward companies for doing social good. In the process, it turns a positive spotlight onto leading companies while empowering consumers. Founder Brent Schulkin tells how this innovative approach to advocacy is igniting real change. From the 2012 GreenBiz Forum.