GreenBiz Forum

Gabe Zichermann says it's time for "game on"

Gabe Zichermann, founder and CEO of Gamification Co., believes business success is driven by tools that excite rather than bore. By synthesizing the best ideas from gaming, loyalty programs and behavioral economics, Zichermann says employee engagement can reach new heights. "The best ideas often fail because they don't get buy-in and participation from the end user," he said during a Studio C conversation at GreenBiz Forum 2014. 

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