E-waste, GreenBiz Forum

Mark Bowles deposits wisdom on e-waste ATMs

In trying to figure out a way to encourage electronics recycling, Mark Bowles hit upon a creative solution: set up self-service kiosks in malls that consumers can use to deposit old products for cash on the spot. Since then, his company, ecoATM, has processed more than 2 million devices, with about 1,000 kiosks in 45 states. At GreenBiz Forum 2014, Bowles said the trick has been to make the process as seamless and accessible as possible, noting that "the hardest part of the process is getting consumers to participate."