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APP's Aida Greenbury on tackling deforestation

April 16, 2014

When Asia Pulp & Paper (APP) announced a pledge to protect millions of acres of land from deforestation, it caught the attention of corporations and environmentalists the world over. In this Studio C video from GreenBiz Forum 2014, APP's managing director, Aida Greenbury, discusses the importance of partnerships with Greenpeace and other major players to turn this ambitious plan into reality. "We cannot work alone," she said. "To tackle deforestation and protect forests, we need help from a lot of other people."