Avery Dennison's Michael Colarossi on why labelling matters to circularity

The Vice President of Innovation in Product Line Management and Sustainability for Avery Dennison came to Circularity 19 to discuss how digitization can support transparency in a circular economy. Avery Dennison, a company you might think of as a labeling company, is expanding into intelligent labels. What's that mean for businesses, consumers and sustainability? It means that customers can get a direct interaction with a product to find out how it's been made, end-of-life options and more.