Palm oil and its derivates have become ubiquitous ingredients in consumer products, with the oil appearing in about half of all packaged goods sold in the supermarket. The palm oil supply chain is complex, facing challenges linked to environmental protection, human rights, economics in developing countries, and international trade. How can companies take meaningful steps to responsibly address these issues in the face of increasing demand for palm oil? Prerna Chatterjee, BASF Marketing Manager and 2016 GreenBiz 30 Under 30 honoree discusses BASF's journey toward a sustainable palm oil supply chain and why value chain collaboration is the key to industry transformation. From GreenBiz 19.