Learn about how C&A created the most circular jeans in the world certified to Cradle to Cradle Gold level. This conversation explores the challenges to create such a product including what is needed to deliver more scale. We cover the ways to achieve apparel that is 100% non toxic and biodegradable, 100% designed for its next life, 100% produced with renewable energy, 100% produced with recycled water or water discharges of drinking water standards and 100% social fairness. Lastly we discuss the role of collaborative platforms like Fashion for Good and how open source is essential to impact and scale. From Circularity 19.