In 2015, the World Economic Forum declared water crises to be the top global risk to society over the next decade. Fortunately, through collaboration, we can create a more secure water future.
At GreenBiz 17 in Phoenix, Sandra Postel, director of the Global Water Policy Project and freshwater fellow at the National Geographic Society, spoke about how the Change the Course campaign is helping to build a competitive advantage for resilient ecosystems and corporations alike, and proving that we can in fact change the course of our water story for good.
The initiative calls on companies and organizations to shrink water footprints through efficiency measures, but also to restore water to the environment by investing in conservation projects for water-depleted ecosystems.
"It’s the beginning of a movement to inspire every individual, every company, every organization to do what it can to conserve, but then go beyond and give some water back to the natural world," said Postel. "We think this is the new look of water stewardship."