Skip to main content
Circular Economy

Circular by Design: Physical Criteria for Circular Products

September 10, 2020

What physical attributes must be considered and prioritized when designing circular products?

When creating circular products, businesses face a daunting task: They must balance product performance, health and safety, regulatory compliance, cost, and a host of physical criteria (such as durability, repairability and modularity) to name a few of the countless considerations — along with frequent barriers. With an ever increasing demand to deliver products to market with speed, effectively evaluating and prioritizing these attributes is a critical yet challenging hurdle. This discussion explores how businesses have balanced physical criteria when creating circular products.


  • Joel Makower, Chairman & Executive Editor, GreenBiz Group 
  • Sripriya Narayanan, Product Manager, Cisco
  • Lauren Smith, Product Sustainability Manager, Columbia"