VERGE

The global VP of sustainability at Mars, Inc., Kevin Rabinovitch, on launching a renewable thermal project

A third of global energy demand is coming from heating and cooling, and often, renewable energy initiatives are only addressing electricity use rather than total energy use.

That's not the case for Mars, Inc., as Kevin Rabinovitch, the global vice president of sustainability, explained. When Mars, Inc. helped launch the Renewable Thermal Connective to address the issue, corporates and municipalities jumped on board, but as renewable electricity has grown, renewable thermal progress has been a bit slow. 

Rabinovitch is aiming to change that — and to catch renewable thermal up to renewable electricity.