Talking 'purpose' with the Honest Co.

Christopher Gavigan, chief product officer and co-founder with Jessica's Alba of the Honest Co., talks about how purpose is ingrained in his company at GreenBiz 2016

He discusses how the brand brings sustainability issues home and gives marketing tips for how to present issues that may scare consumers such as toxicity and safety.

"You have to bring good news. You have to bring positivity," said Gavigan.