Ellen MacArthur on scaling the circular economy

The Ellen MacArthur Foundation convenes and engages organizations around the world to build a framework for what a circular economy can look like.

At VERGE 16 in Santa Clara, California, founder and CEO Ellen MacArthur spoke about the recent rapid uptake of the concept around the world. She describes geographic nuances of rolling out the circular economy, including the "leap frog" opportunity in developing markets and the differences between the Chinese and the U.S. models.

When asked about what work the foundation will be engaged in for the near future, MacArthur spoke of the role of business and governments, but also of academic institutions. "If every young person that left education saw a circular economy, that would change the world," said MacArthur. "But that’s not going to happen in two minutes."