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Circular Economy

Habits & Hooks: Changing Consumer Behavior

September 14, 2020

How can companies shift consumer behaviors to advance circular outcomes?

What do recycling, reusable packaging and rentals all have in common? They rely on consumer behavior to succeed. From renting a dress to successfully using a blue bin, the consumer plays an active role in returning materials and ensuring circular outcomes. But when a consumer is unfamiliar or unwilling to participate, circular initiatives and business models can fail. How can you encourage your consumers to change their behavior and ensure circular success? Learn from practitioners and researchers who are studying and provoking consumer behavior change.


  • Lindsey Boyle, Founder, Circular Citizen
  • Brian Reilly, CEO, Muuse
  • Dr. Karen Winterich, Professor of Marketing, Frank and Mary Smeal Research Fellow, Pennsylvania State University