How big data and behavioral science boost energy efficiency

The vast majority of people are willing to do the right thing if given the chance, especially when it comes to preserving the planet for future generations. 

The challenge is empowering people with the tools and knowledge to make better purchasing decisions for energy-efficient products. Figuring out how to engage the consumer market, which spends $1 billion on energy-consuming products per year in the U.S. alone, is where Enervee comes in. 

Enervee ranks products online to help consumers make better purchasing decisions based on cost, quality and energy efficiency. Matthias Kurwig, Enervee co-founder and CEO, talks about how "a simple score" can save Hawaiians more than $100 million in annual energy costs.