How to Design for the Future
September 9, 2020
How do we design for the future amid the disruptive present?
In this closing plenary session, Lauren Phipps, director and senior analyst for the circular economy at GreenBiz, speaks with Tim Brown, CEO of IDEO, about how to design for the future.
For example, how do you reconcile incremental change and the need to change more quickly to meet needs and goals? The COVID-19 pandemic has showed how quick change can happen. Now and in the future, organizations need to continue working together to develop better systems.
"We need to move toward the future with energy and enthusiasm and not just fear," Brown says during the discussion.