How Do You Build a "Complete" Product?

History’s dustbin is littered with products that began as great concepts yet failed or merely achieved niche status in the market. However, a "complete" product delivers an experience that transcends the product itself, potentially rewriting a category. Smart-glass entrepreneur Rao Mulpuri of View maps his journey to disrupt the largest industry in the world — real estate — by creating "delightful human environments."
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