IDEO's Lauren Yarmuth on the cultural conditions for circularity

What if the limitations to realizing a circular economy lay not only in new and innovative approaches, but also in enabling cultural conditions critical for them to take hold? What if, in our quest for more, better, faster, prettier, newer… we lost the thread between who we are and what is happening around us? What if the role of business needs to start, not just with circular practices, but with designing for connection between people? These are some of the questions we are exploring as we consider how to design for the the cultural conditions for a circular economy - be it within cities, neighborhoods, businesses or for a given product or service. From Circularity 19.