General Mill's latest public target commitment aligns closely with the circular economy: advancing regenerative agriculture. The global food company is developing a sustainable supply chain to drive "stable climate, healthy watersheds, strong ecosystems and better livelihood for farmers." Director of global sourcing & operations sustainability, Kevin O'Donnell, said a set of practices are in place to protect and enhance natural resources in farming communities, such as improving soil health and biodiversity. But cultural and emotional support is also needed to achieve a paradigm shift in the industry, he said. From Circularity19.