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Circular Economy

Leveraging Design for Circular Momentum

September 14, 2020

How can you advance circularity within your team and throughout your company by championing designers and their process?

Design decisions have ripple effects throughout a product's lifecycle and beyond, affecting production, use and end of life management. In this way, designers and creators hold tremendous influence on material flows throughout the supply chain, determining whether materials end up as waste and pollution, or remain in the economy providing value. As the idea of a circular economy becomes increasingly mainstream, how can we support people making decisions that shape materials, products and business models? Where are these professionals found within your business? What role do they play, and how can you empower them in the context of your circular economy ambition? This discussion is led by the Ellen MacArthur Foundation, alongside practitioners and thought-leaders at the frontier of circular design.