Circularity in food and agriculture needs data for future directions. Land O' Lakes uses Truterra Insights Engine to help farmers analyze their data acre-by-acre, animal-by-animal. The data is then aggregate and used to connect farmers to consumers. “When you get into the space of circularity, sustainability, whatever you want to call those bookends today, data and transparency became the lifeline,” said Senior Vice President Matt Carstens. The Fortune 500 cooperative also turns animal manure into recyclable natural gas to fuel mass transit in Los Angeles, achieving circularity through "waste-to-revenue." From Circularity19.