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Matthew Nordan: Born to consume - why behavior change won't work

June 4, 2013

Matthew Nordan, Vice President of Venrock, the Rockefeller family's venture-capital arm, speaks at VERGE Boston 2013. In his video of his presentation, he discusses the neuroscience behind the idea that consumption is human nature -- and argues that we need to focus on radical technology innovation instead of on behavior change to enable sustainable growth to 10 billion people.