NatGeo's Valerie Craig on storytelling in the circular economy

The National Geographic Society's Deputy to the Chief Scientist & Vice President of Operating Programs, Valerie Craig, came to Circularity 19. She talked about how the organization is investigating and documenting both the plastics problem and looking at new and innovative solutions. Looking at the global circular economy and showing those visceral visuals is critical to the strategy there, Craig says. What's she looking at from corporates? Extending producer responsibility, partnerships and, of course, storytelling.