Not all businesses are created equal. There are numerous approaches on how to run a business. They are all based on one or a mix of five paradigms. They are drawn from and incorporate arcane, discredited beliefs as well as popular modern ideas which are filled with myths. All are invisible to their leaders, as to their source and rationale, but determine the results they get in markets and the effects they have on the world around them. It is difficult, if not impossible, to create change without exposing these underpinnings. A few very powerful businesses are working with “living systems” as the framework underlying their amazing success and contribution. They are on a journey to a Regenerative Business. This talk will make these five paradigms transparent—using case stories of real practices from first hand experiences in creating them—giving leaders real choices again.