Since Chobani's founding, the company has embraced purpose, with a unique focus on community, environmental and worker wellbeing. Meanwhile, the dairy industry is complex and ever-changing. Chobani President Peter McGuiness and Fair Trade CEO Paul Rice discuss their shared efforts towards creating comprehensive standards for ensuring sound labor, environmental and animal welfare conditions in the dairy industry, what it will take to accomplish, and why this matters. They also explore the evolving landscape of dairy and rise of plant-based options, including the non-dairy offerings Chobani released last year, and what this means for the future. From GreenBiz 20.