Jonah Sachs on the new era of storytelling

Creating high-performance renewable energy systems takes more than hardware. It requires buy-in from across the community. Storytelling can play a critical role, helping create a shared narrative of the future, and inspiring individuals and communities to work together to achieve it.

Jonah Sachs, co-founder of Free Range studios (remember the viral edutainment video "The Story of Stuff"?) tells stories about the power of storytelling at VERGE Hawaii 2016. Covering ground from the Wright brothers to halitosis, Sachs describes the recent evolution in the kinds of messages that can inspire modern audiences and move them to action.

"Fear, greed, safety, status: If we communicate at this level, people ignore us," said Sachs. So what kinds of messages do work? Watch to find out.