Are average Americans really beginning to catch onto how much plastic they use and trash every day? Are they seeing all the press, the Nat Geo covers, the YouTube videos? Are they disgusted in themselves…brands…plastics makers…lawmakers? And what will they soon be demanding…who should solve this problem? Will they begin seeking out products not packaged in plastics? Will they shun brands that use plastic packaging? Will they demand that their lawmakers impose bans? Will they get loud on social media the way they have for other social issues? Based on new research, Suzanne Shelton from Shelton Group offers up profiles of the Americans who are awake, aware and activated on plastics and the profile of those who are still dormant and asleep. From Circularity 19.